“Berdaya Diri” Campaign A Journey of Self-Empowerment #LangkahBerdayaDiri
Celebrating Meaningful Women
Every woman carries a story — a spark, a quiet strength, a deep reservoir of meaning. Sometimes it’s hidden, sometimes it’s overlooked, but it never disappears. It waits to be seen, embraced, and celebrated. This is the soul of Klamby’s campaign, “Berdaya Diri” — an open invitation to reconnect with ourselves, to rediscover our worth, and to honor the journey within.
More than fashion, this campaign is a reflection of self-love and self-acknowledgement.
Because true empowerment begins when we nurture the most important relationship of all — the one we have with ourselves.
About the “Berdaya Diri” Campaign
The name Berdaya Diri brings together two powerful ideas: berdaya (strength) and percaya diri (self-confidence). At its heart, the campaign is built on a single belief: every woman matters. Too often, women lose sight of their own strength — not because it’s absent, but because it hasn’t been awakened. Berdaya Diri aims to illuminate that power, helping women realize that their presence creates real and lasting impact.
Klamby envisions a woman who is:
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Self-aware : in tune with who she is and what she values
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Self-accepting : embracing herself wholeheartedly, with grace
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Self-celebrating : proud of every small step, every personal growth
Through this campaign, Klamby carries forward three core values:
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Impact – because when a woman recognizes her power, she uplifts others
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Confidence – because believing in yourself is where courage is born
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Meaning – because every step, no matter how small, carries purpose
A Movement From Stores to Stories
Launched in May 2025, the Berdaya Diri campaign is not just a message — it’s a movement that breathes through Klamby’s 30+ stores and digital presence. On the ground, the campaign unfolds through meaningful CSR activities designed to engage and support local women’s communities. These moments are more than just programs — they are safe, inspiring spaces where real stories are shared and celebrated.
Online, Klamby collaborates with authentic, inspiring women — not merely as brand ambassadors, but as living examples of what it means to walk in self-belief. Figures like Angkie Yudistia, Putri Ariani, Lindswell Kwok, Alexandra Asmasoebrata, and others bring their powerful voices and journeys to the forefront, proving that every empowered step is a story worth telling.
Why This Campaign Matters
At its essence, Berdaya Diri is a reminder — a gentle awakening that each woman carries potential, power, and purpose. Klamby is here not only to offer beautiful pieces of fashion, but also to walk alongside women in their personal journey of becoming. Through intentional design and meaningful storytelling, this campaign reinforces Klamby's commitment to building brand love and brand respect — one story, one step, one woman at a time.
Let us walk this journey of self-empowerment together.
We Believe, Because We Matter.
#BerdayaDiri #LangkahBerdayaDiri
